Onvo
This project was a website refresh for ONVO, a travel and hospitality brand focused on creating memorable stops for travelers and truck drivers. Working alongside teammates who conducted competitive research, refined the site's messaging, and developed an SEO strategy, I translated those insights into high-fidelity designs that balanced business goals with a fresh visual experience.
The redesign focused on elevating ONVO's personality while improving engagement. Inspired by competitor research but designed to stand apart, I introduced playful, stamp-inspired graphic elements featuring recognizable food and beverage illustrations. These travel-themed accents reinforced the brand's sense of fun and adventure, creating a more memorable digital experience.
Art Director: Claire Biordi Brand Strategist: Charlotte Roth Project Manager: Madison Meinel
To support ONVO's evolving marketing campaigns, I designed a variety of homepage hero layouts that could be easily updated with seasonal promotions and new partnerships. This flexible approach gave the client the ability to keep the homepage fresh while maintaining a consistent user experience. The Penn State football partnership is one example of how these hero variations could be adapted for timely campaigns.
To ensure consistency beyond the homepage, I also created a comprehensive UI kit that established reusable components, typography, colors, and interaction patterns. This streamlined both the design and development process while making it easy for future updates to stay aligned with ONVO's brand.
Designing for mobile was a key priority, as we knew the majority of ONVO's customers would be visiting the site on their phones while traveling. Every screen was optimized to deliver information quickly and intuitively without sacrificing the brand's playful personality. The result is a mobile experience that feels engaging and approachable while remaining clear, accessible, and easy to navigate on the go.
